I still can't believe I jumped into the higher end market and it wasn't at all what I feared..
I kept my existing business going and just added higher end sales to my focus..
After wasting year after year with emotional, big issues, barely qualifying clients..
Not to mention wasting all sorts of money on marketing to them..
I realized all I had to do was focus on 4 things to capture, convert and close higher end clients..
Knowledge, Presentation, Branding, and Strategy
I also realized I didn't need to spend a lot of money to achieve all of this .. most of it was FREE
The result was my income DOUBLED and my workload was cut in 1/2..